Angle 11 of 25 ๐Ÿ  Landlords and tenants Market spillover ~60 seconds

The 15-Month Policy Was Quietly Creating Tenants. What Happens to Rents Now?

The take: The removal is a rental market story that nobody is telling.

For this client, the policy change reads as: Landlords lose, tenants gain

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The 60-second talking script

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Here's an effect of the 15-month policy removal that I haven't seen a single person mention.

Think about what the rule forced people to do. Sell your condo. Wait fifteen months. Where do you live in between? You rent.

That policy was manufacturing rental demand. A steady stream of well-funded tenants with no choice but to lease for over a year. Analysts at the time named it as one of the drivers of the 2022 rent spike, when private rents jumped almost thirty percent โ€” the biggest rise since 2007.

That stream just switched off. Those people now sell and move straight into a flat. Zero rental period.

It's not enormous in absolute terms, but it's immediate, and it lands on family-sized units specifically โ€” exactly what those downgraders were renting.

Landlords with renewals coming up: price with that in mind. Tenants have more room than last week.

Post kit

Who this is for
Landlords and tenants โ€” Landlords lose, tenants gain
Primary title
The 15-Month Policy Was Quietly Creating Tenants. What Happens to Rents Now?
A/B alt title (declarative)
The 15-Month Policy Was Manufacturing Rental Demand. That Just Stopped.
Runtime
~60 seconds
Target keyword
15-Month Policy
Angle source
Completely uncovered angle โ€” URA 2022 rental data supports it.

Lead magnet ยท 15RENT

DM me "15RENT" with your unit type and area. I'll send you what comparable units are actually renting at right now.

What comparable units actually rent for โ€” a ready-made PDF you send when someone DMs the keyword. Rebrand the cover and it's yours.

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Facts used in this script

  • URA: private residential rents +29.7% in 2022, largest rise since 2007
  • Analysts named the wait-out as a contributing driver of that rental demand

Data as at 31 July 2026. Verify against HDB/MND before posting.

The only script aimed at this client

The wait-out was manufacturing well-funded tenants for 15 months at a time. That stream just switched off. Nothing else in the pack targets landlords and tenants directly โ€” pair it with a trust-builder from the client board.

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