Angle 06 of 25 ⭐ All audiences Policy & narrative ~60 seconds

How Many People Did the 15-Month Policy Actually Hold Back? Fewer Than You Think.

The take: The market impact is smaller than the noise suggests.

For this client, the policy change reads as: Trust builders

Download article (.md) Script only (.txt) Download PDF magnet · 15SCALE

The 60-second talking script

Read it as written, or swap in your own estate and numbers. Copy button above puts the whole script on your clipboard.

Here's a number that should calm everyone down about the 15-month policy removal.

Between the policy starting and March last year, HDB processed about five thousand five hundred appeals to waive the wait-out. About one in four approved. That's roughly eighteen hundred appeals a year.

Eighteen hundred. In a market that transacts over two thousand flats every single month.

Now, appeals aren't the whole affected group — plenty of people just gave up and never appealed. But it's a useful signal of scale. This was never a policy holding back a tidal wave. It was holding back a stream.

So when someone tells you a flood of downgraders is about to hit and you must buy this week — ask them how big the flood actually is.

The people who genuinely wanted to move will move. Over quarters, not overnight. That's a very different market event.

Post kit

Who this is for
All audiences — post these first — Trust builders
Primary title
How Many People Did the 15-Month Policy Actually Hold Back? Fewer Than You Think.
A/B alt title (declarative)
The 15-Month Policy Only Really Affected About 1,800 People a Year
Runtime
~60 seconds
Target keyword
15-Month Policy
Angle source
Community: the appeals number cited repeatedly in the r/singapore thread.

Lead magnet · 15SCALE

DM me "15SCALE" and I'll show you the actual transaction volumes in your estate so you can judge the size of this for yourself.

Actual transaction volumes in your estate — a ready-made PDF you send when someone DMs the keyword. Rebrand the cover and it's yours.

Download the 15SCALE PDF

Facts used in this script

  • ~5,500 appeals processed as at 31 Mar 2025, ~1 in 4 approved (~1,800 per year)
  • June 2026 monthly resale volume ~2,135 flats

Data as at 31 July 2026. Verify against HDB/MND before posting.

More scripts for this client: All audiences

No single client group, but they establish that you have actually read the data. Lead your series with these.

  1. The 15-Month Policy Is Gone. Is 2022 About to Happen to HDB Prices Again? 15SPIKE
  2. The 15-Month Policy Is Gone — But Are HDB Prices Rising or Falling Right Now? 15SPLIT
  3. 15-Month Policy U-Turn: Is the Government Propping Up HDB Prices? 15WHY
  4. Did the 15-Month Policy Actually Work? Two Numbers Settle It. 15PROOF
  5. The 15-Month Policy Reopened an Old Question: Is Your HDB Housing, or an Asset? 15DEBATE
  6. Every Agent Is Spinning the 15-Month Policy. How Do You Tell Who's Honest? 15FILTER
  7. The 15-Month Policy Lasted Four Years. What Does That Tell You About the Next One? 15CYCLE

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