Angle 07 of 25 ⭐ All audiences Policy & narrative ~60 seconds

Did the 15-Month Policy Actually Work? Two Numbers Settle It.

The take: The measure achieved its stated goal — the data is unambiguous.

For this client, the policy change reads as: Trust builders

Download article (.md) Script only (.txt) Download PDF magnet · 15PROOF

The 60-second talking script

Read it as written, or swap in your own estate and numbers. Copy button above puts the whole script on your clipboard.

There's a lot of noise about whether the 15-month policy was ever worth it. Let me settle it with one statistic.

Between January and September 2022 — right before the rule — private property owners made up about thirty-four percent of buyers of million-dollar HDB flats. One in three.

By the January to November 2024 window, that was down to about twelve percent.

That's the precise group the measure targeted, doing exactly what it was designed to stop doing. Not opinion. Measured.

The price data agrees. HDB resale grew ten-point-four percent in 2022. By 2025 it was two-point-nine percent. Then two negative quarters.

So it worked. It also had a genuine human cost — eighteen hundred appeals a year, three quarters rejected. And it was always described as temporary.

The lesson isn't whether it was good policy. It's that these measures get switched off once they've done their job.

Post kit

Who this is for
All audiences — post these first — Trust builders
Primary title
Did the 15-Month Policy Actually Work? Two Numbers Settle It.
A/B alt title (declarative)
The 15-Month Policy Worked. The Proof Is 34% Falling to 12%.
Runtime
~60 seconds
Target keyword
15-Month Policy
Angle source
Source video argues this; the harder data confirms it.

Lead magnet · 15PROOF

DM me "15PROOF" and I'll send you the full before-and-after data set so you can read it yourself instead of taking my word.

Full before-and-after data set — a ready-made PDF you send when someone DMs the keyword. Rebrand the cover and it's yours.

Download the 15PROOF PDF

Facts used in this script

  • PPO share of million-dollar HDB buyers: ~34% (Jan-Sep 2022) to ~12% (Jan-Nov 2024)
  • HDB resale growth: +10.4% (2022) to +2.9% (2025), then -0.1% and -0.3%

Data as at 31 July 2026. Verify against HDB/MND before posting.

More scripts for this client: All audiences

No single client group, but they establish that you have actually read the data. Lead your series with these.

  1. The 15-Month Policy Is Gone. Is 2022 About to Happen to HDB Prices Again? 15SPIKE
  2. The 15-Month Policy Is Gone — But Are HDB Prices Rising or Falling Right Now? 15SPLIT
  3. 15-Month Policy U-Turn: Is the Government Propping Up HDB Prices? 15WHY
  4. How Many People Did the 15-Month Policy Actually Hold Back? Fewer Than You Think. 15SCALE
  5. The 15-Month Policy Reopened an Old Question: Is Your HDB Housing, or an Asset? 15DEBATE
  6. Every Agent Is Spinning the 15-Month Policy. How Do You Tell Who's Honest? 15FILTER
  7. The 15-Month Policy Lasted Four Years. What Does That Tell You About the Next One? 15CYCLE

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