Quick Answer
The 20 video titles below are built from real Singapore buyer searches with monthly volume between 2,000 and 40,000+ queries each. Pick one title, paste it into ChatGPT with a 1-minute script prompt, then paste the script into PostAI Insight Video's "Write Your Own" field. Three minutes of your time, one ready-to-post 60-second branded video. Repeat for four videos per week — you have five weeks of authority-building content from a single page.
Why These 20 Topics (And Not Others)
Most property agent video advice tells you to "post more about your listings." That misses the point of how social platforms drive leads. The agents who grow followers on TikTok, Instagram and YouTube post about the questions buyers already type into Google. The platform's algorithm surfaces their content to anyone searching the same question.
This list is engineered backwards from real Singapore search demand. For each topic, the bracketed keyword is the underlying buyer search phrase. Volumes are approximate (Google Trends / Keyword Planner ranges as of early 2026) and meant as relative indicators — "40K+" means high-volume evergreen demand, "2K+" means a smaller but high-intent niche.
The format is a 1-minute video, which is the sweet spot for educational property content on Reels, TikTok, YouTube Shorts and LinkedIn. Each card below gives you a hook (the first 3 seconds), a script outline (the 4 beats of the video) and a CTA hint (the closing line that drives the DM).
The 20 Ideas
HDB resale in 2026: 5 things every buyer must check before signing OTP
Hook: "I've watched buyers lose $30K because they skipped one of these five checks before signing the OTP."
- Check 1: HDB valuation report (avoid Cash Over Valuation surprises)
- Check 2: Remaining lease vs your CPF use limit
- Check 3: Outstanding lift-upgrading and HIP levies
- Check 4: Ethnic Integration Policy quota for the block
- Check 5: Estate's HDB upgrade priority (which estates are getting upgrades)
CTA: "DM me 'HDB' for the full checklist as a PDF."
BTO 2026 launches: which projects are actually worth balloting for
Hook: "Three BTO launches in 2026 will outperform the next 10. Here's the framework I use to pick."
- Beat 1: Location moat (MRT within 600m + mature estate adjacency)
- Beat 2: Project size and the launch month's BTO supply pressure
- Beat 3: Pricing band vs neighbouring resale floor
- Beat 4: My top 3 picks for the next launch window
CTA: "Save this for the next BTO launch month — and DM me your shortlist."
Renting a condo in SG 2026: what $4K, $5K, $6K actually gets you
Hook: "The same $5K gets you a one-bedder in District 9 or a three-bedder in District 19. Here's the trade-off."
- $4K tier: typical unit type, district, commute time
- $5K tier: where it tips into 2-bed or family-friendly
- $6K tier: the leverage to live near work + good schools
- The "one stop further from the CBD" hack that saves $1K/month
CTA: "Send me your budget + must-haves — I'll send a shortlist by tonight."
New launch condos 2026: 5 launches I'm watching (and 2 I'm avoiding)
Hook: "Two of this year's launches are priced for the launch month — not for the buyer holding for 5 years. Skip them."
- The 5 launches: project name, district, PSF range, why it works
- The 2 I'm avoiding: what's overpriced or oversupplied
- The 1 "dark horse" launch most agents are missing
- Why launch PSF vs resale PSF in the same district matters more than headline price
CTA: "Comment the project name you want my honest take on."
Buying property in Singapore 2026: the full first-timer checklist
Hook: "If you're buying your first property in 2026, here's the 9-step checklist that protects you from the costly mistakes."
- Steps 1–3: Finance qualification (TDSR, MSR, IPA letter)
- Steps 4–6: Property selection (location, tenure, ABSD impact)
- Steps 7–9: Transaction (OTP, S&P, completion)
- The one step buyers skip that costs them their deposit
CTA: "DM me 'CHECKLIST' for the PDF version."
Home loan SG 2026: fixed vs floating in today's rate environment
Hook: "Locking a fixed-rate home loan in 2026 may cost you $30K more than going floating. Here's the math."
- Where SORA is today, where it's projected (cite MAS)
- Real-money example: $1M loan, fixed vs floating, 5-year cost
- When fixed still wins (and who should pick it)
- The hybrid loan most banks won't tell you about
CTA: "Comment your loan size — I'll show you both scenarios."
CPF housing grants 2026: stack them right and save $80K
Hook: "Most BTO buyers leave $20K of CPF grants on the table. Here's how to stack every grant you qualify for."
- The 3 main grants: EHG, FHG, PHG — eligibility breakdown
- How to stack: the order that maximises total amount
- The income ceiling trap (and how to plan around it)
- Resale flat buyers: the grants nobody tells you about
CTA: "Send me your household income + flat type — I'll calculate your max grant."
Best primary schools in SG 2026: the 1km rule explained
Hook: "Buying a $2M condo for a 1km school catchment? Three things you need to verify first."
- How the 1km / 2km rule actually works (P1 registration phases)
- The catchment "edge" trap (units that are 1.01km away)
- The 5 most over-priced school catchment estates right now
- Cheaper alternatives in the same catchment
CTA: "Comment the school name — I'll send the live catchment radius map."
Mortgage rates SG 2026: should you refinance now or wait?
Hook: "If your loan resets in the next 6 months, this 90-second video saves you the cost of a Saturday with your banker."
- Current SORA, current fixed-rate offers, current refi penalties
- The break-even calculation: refi cost vs interest saving
- Three scenarios where refinancing now is the wrong move
- The under-used "repricing" option with your existing bank
CTA: "Comment your reset month — I'll tell you if you should refi now or wait."
ABSD Singapore 2026: what you actually pay (with real $ examples)
Hook: "ABSD on a $1.5M second property is $300,000. Here's exactly what you pay at every tier — Singaporean, PR, foreigner, second / third / fourth property."
- The current ABSD rate table (cite IRAS source)
- Real-money example for SC/PR/Foreigner at $1.5M
- The decoupling / remission scenarios that legally reduce ABSD
- What changed in the latest cooling measure update
CTA: "DM me your situation — I'll calculate your exact ABSD."
HDB MOP explained: when can you sell, rent out, or upgrade?
Hook: "Your MOP date is not what you think. Most flat owners get this wrong by 6–18 months."
- How MOP is actually calculated (from key collection, not from balloting)
- What MOP unlocks: sell, rent out whole flat, buy private
- The 5-year MOP vs 10-year MOP (which flats fall under each)
- The "early MOP" exemptions most owners don't know about
CTA: "DM me your key collection date — I'll tell you your exact MOP date."
Tengah vs Punggol 2026: which new estate is the better long-term bet?
Hook: "Both estates are growing fast. One has 10-year price appreciation locked in; the other has more risk. Here's how to tell."
- Population growth, MRT timeline, school pipeline for both
- BTO supply vs population — which estate is oversupplied
- 5-year resale price story for Punggol (and the lesson it teaches about Tengah)
- My pick for first-time buyers vs investors
CTA: "Which estate are you considering? Comment below."
First-time property buyer 2026: the mistakes that cost $50K
Hook: "Three first-time buyer mistakes I see every month — each one costs more than your renovation budget."
- Mistake 1: Buying at the top of the IPA without buffer
- Mistake 2: Skipping the property inspection on a resale unit
- Mistake 3: Missing the BTO ballot window because you were "still deciding"
- The one-page mental model that prevents all three
CTA: "Save this and tag a friend buying their first home."
Stamp duty SG 2026: the full breakdown for HDB, condo, landed
Hook: "Stamp duty on a $2M condo isn't $40K — it's closer to $90K once you add ABSD. Here's the full math."
- BSD rate tiers + worked example at $1M, $2M, $5M
- ABSD scenarios by buyer profile
- Seller's Stamp Duty (SSD) — when it applies and how to plan
- The CPF / cash question — which portion stamp duty comes from
CTA: "Comment your purchase price + buyer type — I'll send your exact total."
Condo near MRT 2026: which stations are actually adding property value?
Hook: "Not every MRT line lifts property prices. The Thomson-East Coast Line has — Cross Island Line is more complicated."
- The 5-year price story along TEL Phase 3 stations
- What "near MRT" actually means for resale value (300m vs 600m vs 1km)
- Cross Island Line: which stations to watch, which to skip
- The underrated line that's pricing-in for 2030 already
CTA: "Comment your MRT station — I'll send the 5-year transaction story."
Freehold vs leasehold 2026: which one actually grew faster?
Hook: "Everyone assumes freehold appreciates faster. The last 5 years of SRX data tell a more interesting story."
- 5-year price growth: freehold vs leasehold, by district
- Why district matters more than tenure for short-hold investors
- When freehold actually justifies the price premium
- The lease-decay timeline that changes your exit strategy
CTA: "Have a unit you're deciding on? Comment freehold or leasehold and the district."
Property cooling measures 2026: what changed and what it means for you
Hook: "The latest cooling measure update changes the calculation for second-property buyers and PRs. Here's the breakdown in 60 seconds."
- What changed in the latest URA / MAS / IRAS announcement
- Who is most affected: second-property buyers, PRs, foreigners
- What stays the same (and what got quietly tightened)
- The 3 scenarios where the new measures actually help buyers
CTA: "DM me your buyer profile — I'll tell you what changes for you specifically."
Selling your HDB in 2026: the resale procedure step by step
Hook: "Selling your HDB takes about 12 weeks. Most owners get the timeline wrong by a month — here's the actual sequence."
- Week 1–4: Valuation, marketing, viewings
- Week 5–8: OTP, HFE, resale checklist
- Week 9–12: Completion, key handover, COV settlement
- The one document HDB now requires that owners forget
CTA: "Selling soon? DM me — I'll send the 12-week planning template."
Decoupling property in 2026: does it still make sense?
Hook: "Decoupling used to save couples $200K in ABSD. After the 2024 changes, the math is tighter — but it still works in 3 scenarios."
- How decoupling works post-2024 cooling measures
- Real-money example: cost of decoupling vs ABSD saved
- The 3 scenarios where decoupling still wins
- The 2 scenarios where it now costs more than it saves
CTA: "Considering decoupling? DM me your situation for a 1:1 calculation."
D9 vs D10 vs D15: a 5-year price story that may surprise you
Hook: "Three of Singapore's most discussed districts. One grew 38% in 5 years. One was nearly flat. Guess which."
- 5-year PSF growth: D9, D10, D15 (cite SRX / EdgeProp)
- What drove each district's performance (supply, infrastructure, buyer mix)
- Forward-looking: which one I'd buy with a 5-year hold today
- The "wildcard" district outperforming all three
CTA: "Comment the district you're considering — I'll send the 5-year transaction chart."
How to Use This List (4 Videos a Week for 5 Weeks)
Twenty topics is a five-week posting schedule at four videos per week, which is the consistency level the algorithm rewards. Here is the workflow.
The Sunday-night batch
- Pick four topics for the coming week. Mix evergreen (CPF grants, MOP, ABSD) with timely (latest cooling measure, BTO launch). Evergreen keeps capturing search; timely captures algorithm reach.
- Open ChatGPT, paste each title with a script prompt: "Write a 60-second video script with a strong hook in the first 3 seconds, 4 beats, and a clear CTA. Conversational tone. Use specific numbers and names where possible. Target: Singapore property buyers."
- Paste each script into PostAI Insight Video's Write Your Own field. Generate four videos in one sitting. Total time: ~30 minutes for four ready-to-post videos.
- Schedule the posts across the week — one per day from Monday to Thursday, leaving Friday for any timely news reaction.
What to skip
Do not try to film all 20 topics in your first week. Pick the 4 closest to your day-to-day buyer conversations — those will convert. Topics outside your specialty (e.g. a landed-only agent doing BTO content) feel inauthentic and underperform.
The Underlying Framework — R.E.A.L.
These 20 ideas map to a four-pillar content framework called R.E.A.L.:
- R — React (40% of content): News reactions. Ideas #4, #17 (cooling measures, new launches).
- E — Educate (30%): Evergreen tutorials. Ideas #1, #5, #7, #10, #11, #13, #14 (HDB OTP, first-timer checklist, CPF grants, ABSD, MOP, mistakes, stamp duty).
- A — Analyse (20%): Neighbourhood deep-dives. Ideas #2, #8, #12, #15, #16, #20 (BTO picks, school catchments, Tengah vs Punggol, MRT, freehold vs leasehold, D9/D10/D15).
- L — List (10%): Listings — but framed with neighbourhood story, school catchment, transit. Not "JUST LISTED" carousel #847.
Aim for 4 videos a month following this mix. In 90 days you'll be the agent buyers Google by name.
Frequently Asked Questions
How do I pick which property video idea to film first?
Start with the keyword closest to your day-to-day client conversations. If you primarily transact HDB resale, idea #1. If you specialise in new launches, idea #4. The keyword should match what your buyers ask you in the first phone call.
How long should a property video on TikTok or Reels be?
60 to 90 seconds for educational property content in 2026. Shorter than 30 seconds rarely conveys enough to position you as an expert; longer than 90 seconds loses scroll attention. Listing videos work at 15–30 seconds because the visuals carry the message.
Do these video topics work for both English and Mandarin audiences?
Yes. The buyer questions behind these topics are language-agnostic concerns for Singapore residents. Each idea can be rendered in EN and 中文 from the same script. PostAI Insight Video has a language dropdown that switches the avatar voice and burned-in captions per language.
How often should I post property videos to grow my following?
Three to five videos per week is the threshold most TikTok and Instagram algorithms reward. Below three, the algorithm treats your account as low-frequency. Above five, you hit diminishing returns. Use these 20 ideas as a 5-week posting schedule at 4/week.
Can I use AI to generate these property videos?
Yes. Paste the video title into ChatGPT with a script prompt, then paste the AI-generated script into PostAI Insight Video's Write Your Own field. PostAI handles the avatar, voice, B-roll and captions. End-to-end time per video is around 3 minutes.
Are these video topics CEA-compliant?
The topics themselves are educational and compliant. CEA compliance attaches to your specific claims — cite verifiable sources (URA, HDB, MAS, IRAS, SRX, EdgeProp) for any data, include your CEA registration number on every video, and don't make capital-gains promises. Educational content is the safest category to publish at volume.
Ship a Week of Videos in 30 Minutes
Paste any title into ChatGPT for a script — then into PostAI Insight Video for the finished branded video. Avatar, voice, B-roll, captions, all auto-generated.
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